Is TikTok more machine than man?

The question of the TikTok app being more machine than man has been doing the rounds since its worldwide success. After such a long time, an app has taken over the world and the media by storm with such hype and enthusiasm. The over the top success has led to the questioning of the functionality and the core of the app.

TikTok is a platform for sharing videos. The videos can be as short as 3 seconds or as long as 15 seconds. The looped videos can span for 33-60 seconds. If one wants to take a shot at fame, well TikTok can be taken as an easy gateway to it.

From short music videos to lip-syncing, the TikTok app presents a plethora of choices. Here, using this app, one can showcase their talents in a creative and diverse way with the help of the app resources.

The Goliath behind TikTok

TikTok was developed by ByteDance. The company was founded by Zhang Yiming in 2012 in Beijing. The Toutiao app, which is a news curation app is another venture of the company that has been a success in China. The app surpassed registered users of 600 million and over 140 million active monthly users.

ByteDance company deals with the development of AI technology. Cutting edge AI technology such as original algorithms and machine learning are developed by the company. Data analysis to understand user behaviour is the main focus of the company’s developmental works. The developed user databases are integrated with their apps which provides a curated user interface.

TikTok is one such example where the user data are distilled into the product to cater to the demands of the diversified users. As of now, the use of the AI with the app has been a success till date.

Why the ‘question’ arose?

Like any other app or search engine that we use, TikTok also relies on the use of Artificial Intelligence (AI). However, unlike any other, the app makes excessive use of the AI instead of human content editors, which arises the question of the app being machine centred.

The best example of this is the ‘For You’ page that flashes on your screen as soon as you log in. The mentioned page is carefully crafted and arranged based on your previous viewings and like history. The page is curated by the AI that takes careful note of your listings and history.

Thus, you are being monitored every step by a logistic algorithm that keeps everything in the account. The AI makes you see what it wants you to see and not vice-versa. The contents in view are tailored and customized according to each user by the AI technology.

Final View

The world is advancing today with the development of futuristic technology. With the advancement in the realm of Artificial intelligence, the humanistic side is fast losing its touch.

Maybe the demands of the tech-savvy population for personalized content weighs more in the production of apps or technology. The TikTok app, with its advanced AI, has made the connections that are going to sustain the dependency on the machine more than man.

Thus, the answer to the question of TikTok being more machine than man is – Yes.

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